Mobile App UX Redesign Case Study– Pt. 2


Wrap-up: I found several use irritation points with the app for Bustang, Colorado Division of Transportations’s interregional reveal bus service, which I make use of for my daily commute. With the flexibility of not being bound by normal job limitations and complexities, I determined to attempt a number of wide solutions.

Usability Pain Things

  1. Ticket Matter
    There is no indication of how many acquired tickets stay, leaving customers bought just when they see that no tickets stay.
  2. Traveling Updates
    Travel updates and hold-ups push users to Twitter, a 3rd party app that many may not also sign up for.
  3. Timetables
    Routines push individuals to a third-party internet internet browser and are presented in non-mobile friendly PDF’s.

First Model

Home

The home display will certainly offer individuals access to purchased rides (“Experience Bustang”), the choice to purchase experiences, or gain access to path details and times. The choice “Adventure Bustang” will only be available after trips have been acquired.

When acquiring adventures, individuals will certainly have the choice to create an account or continue as a visitor and for fast usage. If users create an account, the plan is to establish a “regular rider/commuter” feature to produce an extra custom experience for individuals who regularly or consistently take the very same bus course.

Standard log-in/sign-up and menu will be present also.

(From L to R) Splash; Home Display; Log In/Sign Up, Standard Visit, Expanded Food selection

Buy Rides

For beginners, the term “ticket” will certainly be replaced in the terminology by “adventure” (“Experience Bustang”, “Access Rides”, “Purchase Rides”, etc)

The ticket/ride is similar to the present UX, but includes an aesthetic element so that individuals might much better understand the readily available areas. This brand-new experience is additionally tailored towards customers that currently have a concept of what their travel beginning and location will certainly be.

Customers browse here from the main food selection, and can decide to enable the app to determine their beginning area with area solutions. Users may likewise click on the From/To field to pick areas from a menu of available stops. Once a course is selected, customers can select the quantity of rides they want to acquire (Bustang currently provides 1, 10, 20, or 40 and are then resulted in a common mobile check-out experience.

Ticket Experience

When utilizing an experience (ticket) customers have accessibility to several functions. Mostly, the experience will certainly show what path a customer is on and a barcode to check upon boarding. Prior to scanning an experience, users can swipe approximately accessibility upcoming departure times for the chosen ride route. As soon as checked, customers can see their staying trip count and have the alternative to buy more. They may likewise swipe to the delegated access a trip details feature, consisting of a live-location, time remainder, and approximated time of arrival.

Trip Wallet

Once trips have been acquired, users can access them from the home display. Upon choosing “Experience Bustang” customers are given a similar UX to that of Apple Wallet where they can bring up all ride courses from the bottom of the screen. The currently selected path shows up on the top fifty percent of the screen, along with the choice to add more experience routes (driving users to the acquisition experience). Individuals can swipe the chosen path to the right to see remaining rides. If an individual 3 D touches or long presses any bought route, they are given the next 3 departure times as well as staying trips.

Bus Routines

For a user who is currently committed to utilizing Bustang for their commute/trip, this attribute would certainly come from the home screen to ensure that an individual could search for departing/arrival times for a particular path. Upon seeing times, users are able to purchase adventures if preferred.

Bus Routes

For individuals unfamiliar with Bustang, considering it as a travel alternative, or preparing a journey, they may access the routes covered by Bustang in this feature– which is likewise obtainable from the home screen. Paths are broken out by the 3 primary courses and the second one-off routes are organized together in their very own section. Once a customer clicks a course, they scan swipe to the left or right to check out the continuing to be courses in map form. From map sight, individuals can swipe approximately see general times or click on 2 endpoints and view those specific times. From there, users are able to buy trip if wanted.

Traveling Updates

In this MVP, traveling updates are actually just pertinent for a user who is already making use of Bustang. If that holds true, updates can be tailored to customers and their respective travel courses, based on their ticket acquisitions or (in the future) frequent motorcyclist settings. Updates will certainly be available in the type of press alerts to ensure that users depend on date * on any type of delays or terminations as frequently as an airline company would certainly. Alerts would likewise trigger individuals to purchase more trips when a bundle of trips is running low.

* This would undoubtedly call for better monitoring of bus locations while en path

Next Actions

I’m delighted to get this MVP rolled out and begin testing with current Bustang customers on my early morning commute. Examine back for updates and searchings for soon!

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